6 companies who nailed their value proposition

Ever wondered if your service page on your site was working?

It can be confusing and frustrating when you’re not getting results when you are covering all the basics. Have you ever said:

  • It’s not the design
  • We’re not getting the right people
  • People are too busy

These are just a few mistakes you could be making by not looking at your elevator pitch or in marketing lingo, your value proposition. When you are promoting a service it can be hard to distill your core value proposition into a simple meaningful statement. But the benefits are great when you get it right. In this post you will see how leading companies make their value clear right from the get go.

 

Companies whose value proposition is so clear it makes busy people stop and pay attention

 

mighty-text

 

mightytext do exactly what they say. Text from your computer and have it sync with your Android phone.

And this is one happy mightytext user, I never got used to typing into a smartphone so being able to type from a keyboard to send text messages is a communication blessing.

What we like:

  • The small badge of social proof showing over 7 million users
  • The example view showing laptop and phone

 

belly-for-business

 

belly shows you what you can do. Create a digital loyalty programme for your business.

What we like:

  • Social proof all over. 8500 business users in 2500 cities plus marquee customer logos and a testimonial from Wolfie!
  • The call to action has contrast to the rest of the content in the light blue and draws attention

 

treehouse

 

treehouse is an online education provider for developers. An online search for ‘learn to code’ will likely lead you here.

What we like:

  • Capturing the sign up is the focus and all you have to do is enter your email address and password to access the free trial. There are no barriers to conversion here
  • The audience is validated with the job market information

 

evernote

 

If you are more goldfish than elephant, Evernote will help you remember everything.

What we like:

  • Getting an elevator pitch down to 25 words or less is often a great feat. Here, Evernote does it in two words
  • When you come to the website you are looking directly at the call to action, sign up for free
  • Like treehouse the process to get started is easy. It only requires an email and password

 

techvalidate

 

If you are involved in content marketing, you know the challenge is about producing quality content for your desired audience. It’s a challenging and time consuming task. TechValidate handles their biggest objection immediately with credible content and then immediately follows with their value proposition.

What we like:

  • Testimonials work wonders. Here they are the prominent feature.
  • Social proof with large companies are clearly in view
  • How this works hasn’t been answered, so the next best thing is a demo, which is the call to action on the page.

 

mailchimp

 

This mailchimp example isn’t a service landing page but we’ve included it because they are in a hyper competitive market for a homogeneous service. The sending of marketing email and capturing of that performance data. They’ve made an annual report all about their internal data and you can scroll through it easily on the one page.

What we like:

  • The data reinforces their brand for being experts and trusted
  • The transparency is its own form of social proof

 

Now that you’ve seen some great examples in action you should have a better understanding on how you can take your service pages up a notch. Don’t forget to track your results if you make changes to your page content.

What sites do you think are doing a great job? Let us know in the comments below.