A content marketing strategy that blew all other tactics out of the water.
Project Guru was about all about inbound marketing. It was a finalist at the TVNZ Marketing Awards.
#Netflix all the way
Created my first automated marketing journey using Campaign Monitor and Zapier.
Helped a national lighting retailer sort out their technical SEO. The result was being found as the first organic result for the word that really mattered to them.
Showing that sales had come from an email campaign