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seasonal marketing
Everything you wanted to know about marketing for seasonal businesses 560 315 Lloyd

Everything you wanted to know about marketing for seasonal businesses

Are you looking for the cure to the midweek blues for your business? Or how to get more punters during off-peak times? I understand that struggle (I’m looking at you December & Christmas) and have put together some tried and tested tactics with favourites you’ll no doubt be aware of. The goal here is to help…

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Brand recognition where competitors have similar names 560 315 Lloyd

Brand recognition where competitors have similar names

Are you in a market where it seems like every Moll, Nell and Sue have the same name as your company? Some of those buggars even have similar toll free numbers as yours. How do you compete? In a word, branding. In doing the research for this post it became clear that all we needed…

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Reaching your target audience 150 150 Lloyd

Reaching your target audience

You can’t seem to reach your target market through any advertising platforms. Your competitors advertise heavily and some have significant marketing budgets. How do you reach your target market and engage them? via GIPHY A 4 point strategy to cut past your competition and engage your audience The purpose here is to get clarity on:…

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Everything you need to know about: Getting started on Instagram 150 150 Lloyd

Everything you need to know about: Getting started on Instagram

You know about Instagram and potentially even use it. But how does it work for businesses like yours? Here is everything you need to know about using Instagram for your business. What is it? Instagram is a social media networking app. It was originally made for sharing photos and now videos from a smartphone. Created…

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4 free time saving tools that will make your CFO scream with delight Lloyd

4 free time saving tools that will make your CFO scream with delight

In a follow up to our strategies for the time poor marketer post we’re going deeper into the 4 tools we swear by to keep our sanity and hair. If you are like us and don’t know how to make more time, then these tools will help you do more, keep on task and automate…

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6 companies who nailed their value proposition Lloyd

6 companies who nailed their value proposition

Ever wondered if your service page on your site was working? It can be confusing and frustrating when you’re not getting results when you are covering all the basics. Have you ever said: It’s not the design We’re not getting the right people People are too busy These are just a few mistakes you could…

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How to start measuring where your lead sources come from Lloyd

How to start measuring where your lead sources come from

Not too long ago, knowing what advertising worked and what didn’t work was mysterious and only one person in the office knew how to log into Google Analytics. Torment, pain and frustration were feelings often associated when trying to find out where leads and revenue came from. Today with the growth in media and mediums, think…

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4 articles for the time-poor marketer Lloyd

4 articles for the time-poor marketer

Do you find yourself struggling to find time or taking constant interruptions and no marketing is getting done, then read on. While there is no magic wand below these articles will help you get focus and stay on top of what matters most – driving your business.   27 time saving tools for the productive marketer Hubspot…

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Building brand awareness in a competitive market Lloyd

Building brand awareness in a competitive market

Creating a strong and recognisable brand is essential for your business’s growth and development. When your product is the preferred choice, no longer do people use the actual word for the product but rather the name of your company as a substitute. This kind of brand marketing happens through people using your brand name over…

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4 cost effective tactics for tiny marketing budgets Lloyd

4 cost effective tactics for tiny marketing budgets

Is your marketing budget so small that borrowing from petty cash feels like a good idea? We’ve felt that pain. What if you could start implementing tactics right now that wouldn’t cost a bomb and even produce results to be proud of? Our recommendations below outline our favourite budget friendly marketing tactics. We’ve included key details…

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