I show you how I do things in the blog

Google Analytics: Setting up an account Lloyd

Google Analytics: Setting up an account

Google Analytics is a free tool that you can use to track how visitors interact with your website. It allows you to analyse information about how the visitor arrived on your website, what they did while they were there, if they converted according to a pre-defined goal PLUS offering lots of additional information about the visitors. A Google…

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5 team pages that will make you squeal with envy Lloyd

5 team pages that will make you squeal with envy

Wether you call it About Us, Crew, Team or Overpaid Hipsters your team page offers a great deal of information about your company that prospective customers will use in making a purchase decision. We’ve just recently launched ours, and in our hunt for inspiration we thought some of these were so good we just had…

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Get customer attraction by earning their attention 825 470 Lloyd

Get customer attraction by earning their attention

Oli Gardner, conversion deity, says “Your prospect’s attention is their most precious commodity. You need to earn it.” It has also become increasingly hard to win. Just consider the various media that people engage with on a daily basis, then consider the number of ads across those media types. It’s a lot. In this post, I dive…

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4 posts to help you nail your online marketing strategy 825 470 Lloyd

4 posts to help you nail your online marketing strategy

Is your online marketing attracting visitors to your website and turning them into delighted customers? If you don’t know the answer to that, these 4 excellent posts help you get your strategy, traffic, conversion and promotion refined for 2016.   1) Stop buying your website visitors, grow your audience This 2013 post from Brian Clark concisely explains…

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The value of a great story 825 470 Lloyd

The value of a great story

This post is about a great presentation, and a new favorite story of mine. In essence, don’t have your brand publish crap, instead spend time developing a narrative full of your expertise. Brand danger. Low quality content The Velocity presentation provides an excellent summary on the rise of content marketing and the dangers for your…

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