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Everything you need to know about: Getting started on Instagram

Everything you need to know about: Getting started on Instagram 150 150 Lloyd

You know about Instagram and potentially even use it. But how does it work for businesses like yours? Here is everything you need to know about using Instagram for your business.

What is it?

Instagram is a social media networking app. It was originally made for sharing photos and now videos from a smartphone. Created by Kevin Systrom and Mike Krieger, it was launched in October 2010 as a free mobile app. It’s growth was explosive and in 2012 Facebook succeeded with their offer to purchase the company for approximately 1 billion dollars. #omg

Why do people love it?

It’s free, it’s fun, it’s visual and easy to use.

How does it help businesses?

Firstly it’s the visual social media channel that many individuals prefer over Facebook, (we’re talking about you random news feed picks and claustrophobic advertisements). Combine that audience with the ability to communicate your tangible visual output (the cool things you make or do) and you have great opportunity.

This is what successful businesses do:

  • Allow people to window shop by providing a taste of your products and services
  • Show your business to be more personable
  • Demonstrate expertise

Here is a great example.

How much is it?

It’s free to download and use from either the Apple App Store or Google Play store.

How do you sign up?

  1. Download the app for your phone
  2. Once installed, open the app and tap Sign Up
  3. Enter your email address. You have the option to use your personal Facebook account but likely for a business that wouldn’t be the best fit.
  4. Create a username and password
  5. Complete the process by adding a profile picture, bio and website url
  6. Ta da!

Where can I learn to get the most out of Instagram for my business?

Here are some of our favourite sources on everything Instagram

Are you using or considering using Instagram for your business? Let me know in the comments below!

6 companies who nailed their value proposition

6 companies who nailed their value proposition Lloyd

Ever wondered if your service page on your site was working?

It can be confusing and frustrating when you’re not getting results when you are covering all the basics. Have you ever said:

  • It’s not the design
  • We’re not getting the right people
  • People are too busy

These are just a few mistakes you could be making by not looking at your elevator pitch or in marketing lingo, your value proposition. When you are promoting a service it can be hard to distill your core value proposition into a simple meaningful statement. But the benefits are great when you get it right. In this post you will see how leading companies make their value clear right from the get go.

 

Companies whose value proposition is so clear it makes busy people stop and pay attention

 

mighty-text

 

mightytext do exactly what they say. Text from your computer and have it sync with your Android phone.

And this is one happy mightytext user, I never got used to typing into a smartphone so being able to type from a keyboard to send text messages is a communication blessing.

What we like:

  • The small badge of social proof showing over 7 million users
  • The example view showing laptop and phone

 

belly-for-business

 

belly shows you what you can do. Create a digital loyalty programme for your business.

What we like:

  • Social proof all over. 8500 business users in 2500 cities plus marquee customer logos and a testimonial from Wolfie!
  • The call to action has contrast to the rest of the content in the light blue and draws attention

 

treehouse

 

treehouse is an online education provider for developers. An online search for ‘learn to code’ will likely lead you here.

What we like:

  • Capturing the sign up is the focus and all you have to do is enter your email address and password to access the free trial. There are no barriers to conversion here
  • The audience is validated with the job market information

 

evernote

 

If you are more goldfish than elephant, Evernote will help you remember everything.

What we like:

  • Getting an elevator pitch down to 25 words or less is often a great feat. Here, Evernote does it in two words
  • When you come to the website you are looking directly at the call to action, sign up for free
  • Like treehouse the process to get started is easy. It only requires an email and password

 

techvalidate

 

If you are involved in content marketing, you know the challenge is about producing quality content for your desired audience. It’s a challenging and time consuming task. TechValidate handles their biggest objection immediately with credible content and then immediately follows with their value proposition.

What we like:

  • Testimonials work wonders. Here they are the prominent feature.
  • Social proof with large companies are clearly in view
  • How this works hasn’t been answered, so the next best thing is a demo, which is the call to action on the page.

 

mailchimp

 

This mailchimp example isn’t a service landing page but we’ve included it because they are in a hyper competitive market for a homogeneous service. The sending of marketing email and capturing of that performance data. They’ve made an annual report all about their internal data and you can scroll through it easily on the one page.

What we like:

  • The data reinforces their brand for being experts and trusted
  • The transparency is its own form of social proof

 

Now that you’ve seen some great examples in action you should have a better understanding on how you can take your service pages up a notch. Don’t forget to track your results if you make changes to your page content.

What sites do you think are doing a great job? Let us know in the comments below.

How to start measuring where your lead sources come from

How to start measuring where your lead sources come from Lloyd

Not too long ago, knowing what advertising worked and what didn’t work was mysterious and only one person in the office knew how to log into Google Analytics. Torment, pain and frustration were feelings often associated when trying to find out where leads and revenue came from.

Today with the growth in media and mediums, think using Facebook on your mobile, knowing what is working is vital in order for your advertising spend to be effective.

That’s exactly what we are going to cover here.

3 steps to start measuring your lead sources

1 – Measure your desired user action

Google Analytics provides a range of great data, but seeing where your leads come from needs a little bit of work before you can see that data. Think of this as telling Google Analytics what you want to see.

Measuring contact forms

In analytics you have 4 ways to track goals:

  1. URL’s
  2. Time
  3. Pages/Visit
  4. Events

Our recommendation is to track website contact form completions is via the URL goal. Here is how we do that for our Free SEO Guide.

Once a user completes the contact form they are then redirected to a success page which is great for setting follow up expectations and cross selling 🙂 These are the steps inside Google Analytics:

Once in your account, select the Admin tab

 

goal-set-up

 

Click on Goals in the right hand side column

goal

 

At that stage you’ll see a red + NEW GOAL button. Click that to create yours. In the Goal setup select custom and then continue

 custom-goal-type

 

Give your goal a short name and select Destination and then continue

 

goal-name

 

Enter your destination URL – this is the success page we mentioned earlier. As Google states, don’t include your domain in the url. So for our goal the destination has satur6.nz removed. In our example we have a funnel as we want the goal to track only those who come from our SEO landing page first. You don’t have to do that.

 

goal-details

 

Click save and you are all done! with the goal set up.

 

Measuring commerce transactions

This gets technical really fast. So fast that our recommendation is one line.

Ask your web developer to enable Ecommerce Tracking

Measuring phone calls

If you have access to a telco that can help you track calls via your google analytics that is great. To find out, just ask if they can insert a virtual pageview into Google Analytics. Our Lead Pack shows the benefit of doing that and we’ll cover that shortly here too. Once you’ve got that enabled set up a destination view as above to track the phone calls.

 

Further excellent resources:

 

2 Track your inbound links

This step is about tracking your traffic coming in so you can measure them against your goals. We do this by creating custom links, which are just link any web link but with the addition of utm parameters following the link.

If you are using a product like Google AdWords, seeing that data come through into Google Analytics is usually taken care of by the advertiser linking the accounts. But what about other inbound traffic you create such as from email, directories or partnerships?

Welcome to the Google URL Builder. In Google’s words, it allows you to easily add campaign parameters to URLs so you can track them in Google Analytics.

Here is how we make custom tracking links for our email campaigns, and below an actual link used.

 

url-builder-example

 

Pro Tip: Keep a spreadsheet of where and when you use these as over time you might not recall the specifics

 

3 Enjoy the benefits

So after all that work, you get to enjoy the benefits. After the goals have been running and recording your efforts you’ll start to see the results. Here are just a few examples.

 

In Google Analytics go to the reporting tab and in the left hand menu select Acquisition > All Traffic > Source / Medium. Here you can see the result of our email marketing traffic against our Conversion Guide URL goal to the right hand side.

 

 

conversion-guide-results

 

Again from the left hand menu select Conversions > Overview. In this example we are looking at our phone call goal. Google / CPC (Google AdWords) is generating 82% of the phone calls.

 

phone-call-goal

 

If you know what is producing leads, you’ll be able to stop spending your precious dollar on ineffective channels and focus on what is working.

 

How do you track where your leads come from? We’d love to know, just let us know in the comments.

 

4 articles for the time-poor marketer

4 articles for the time-poor marketer Lloyd

Do you find yourself struggling to find time or taking constant interruptions and no marketing is getting done, then read on. While there is no magic wand below these articles will help you get focus and stay on top of what matters most – driving your business.

 

27 time saving tools for the productive marketer

Hubspot is really good at online marketing. They have one of the best crm / automation tools that make marketers salivate. In this marketing productivity post Meghan covers strategies to speed you up, productivity tools and keyboard tricks.

 

29 ways to save time and overcome your marketing challenges

CoSchedule is a content marketing and social media editorial calendar. Their content marketing lead Nathan Ellering prepared the following article based on research of their audience. These 29 time saving tips cover an approach to consistently hit your short and long term goals.

 

9 strategies to get the most out of social media

Most marketers and decision makers view social media as a must. The issue is that it can be easy for Social Media to take all of your time, and even the time you don’t have. Get ready to run a hard line over what you are doing with this brave advice from William at cyberalert.

 

3 marketing tips to save time and money

Time is money, and many marketers find themselves short on both. Michelle’s post at inc.com will help you make time, leverage from others and position yourself as an authority. If you have a sound understanding of your customers and the solutions they are looking for this one is for you.

 

How do you manage your time and get your marketing done? Tell us in the comments.